#SFT Insights

Ready for the market: In-depth workshop prepares our corporate start-ups

Aug 24, 2023
Sopra Financial Technology

We have reached another exciting milestone in our corporate start-up programme. Our innovative start-ups, including Embedded Finance, BaufiServiceApp, Online Banking Advanced and the Investment Management Suite team, recently completed a highly productive workshop. Working closely with expert Thomas Heinz and Florian Geiling, talents such as Alexandra Kohl, Maximilian Oeser, Chiara Unger, Jakob Stengl, Maximilian Paul, Tobias Weiler, Thomas Kempka and Aylin Aydin worked intensively on their go-to-market strategy.

During this workshop, every aspect of the marketing mix was analysed in depth and the first steps towards implementation were developed. The lively discussions and innovative ideas make it clear that our teams are well prepared make the most of future opportunities. Through the detailed examination of each product’s marketing mix, we were once again able to determine that we are ready for all the challenges ahead. We are proud of the commitment and dedication of each and every person at Sopra Financial Technology and look forward to continuing to report on the journey of our corporate start-ups on their way to market success.