insureNXT 2025: AI Meets Reality – and We Help Shape It

Two days of straight talk: insureNXT 2025 in Cologne made one thing clear – artificial intelligence is no longer a vision of the future. It has become a strategic lever for insurers. No buzzwords, no guesswork – just clear requirements, tangible solutions, and one critical question: How can AI be integrated responsibly, efficiently, and effectively into existing systems?

For us at Sopra Financial Technology, the event was more than just a must-attend – it was a strong validation of our path: pragmatic, technology-driven, and backed by regulatory assurance.

What Moved the Industry at insureNXT 2025

Three core themes shaped this year’s discussions:

Unlocking the Full Potential of AI
Strategic use of AI, responsible governance, and real-world use cases along the entire insurance value chain.
Growth & Embedded Insurance
New distribution models, digital customer experiences, and platform strategies beyond traditional insurance products.
Scalable Innovation
The integration of advanced technologies into established structures – secure, efficient, and future-ready.

What stood out: The focus was not on vision, but on viability. What actually works – and how? That was the core question across panels and conversations.

Three Trends That Matter

Our conversations with industry peers and insights from leading projects revealed three key takeaways:

AI Has Arrived – But Use It Selectively
Generative models are opening new doors, especially in claims handling and underwriting. But not every use case needs a large language model. Efficiency and relevance must take priority over hype.
AI Is Not an Add-On
Fairness, transparency, and governance are not side notes – they’re foundational to any trustworthy AI deployment. Robust frameworks are essential to manage risks and build trust.
Automation Remains the Game Changer
End-to-end process automation – from application processing to claims management – is still the most impactful AI application in insurance. Not a gimmick, but a sustainable efficiency driver.

Our Role: From Partner to Enabler

At Sopra Financial Technology, we don’t just observe the transformation – we actively drive it. Our ambition: technology that delivers, solutions that scale, and partnerships that endure.

Our approach combines:

Tailored project development and implementation
Regulatory-compliant operating models through our Regulatory Factory
Deep industry expertise and operational know-how

We see AI not as an end in itself, but as a tool to automate, stabilize, and scale processes. Our solutions are modular, cloud-ready, and consistently aligned with customer needs – from MVPs to full-scale digital platform strategies.

Our Take on insureNXT 2025

The event made one thing clear: AI is no longer a concept – it’s part of the business model. Those who don’t invest now risk falling behind.

Our key takeaways:

Partnerships will define success
Closer collaboration between insurers, tech providers, and ecosystems will drive meaningful innovation.
Customer-centricity is non-negotiable
Technology must create real value to fuel transformation.
Innovation requires governance
Responsibly implemented AI builds trust and strengthens emerging business models.

insureNXT 2025 sent a clear signal to the market. For us, it was both affirmation and motivation to continue on our path: as a reliable partner for digital transformation, regulatory certainty, and impactful innovation in the insurance industry.