Banking in transition – shaping the future through digitization and innovative customer dialogue
News, 27.02.2024
The banking industry is facing a significant change due to digitalization. Some have lost touch, which gives new competitors room for innovative approaches.
To stay on top of the changes, it is essential that banks strengthen their digitization strategies and create new digital offerings. Flexibility is needed to react quickly to changes.
In this way, banks are striving to optimize productivity through internal process improvements. This not only creates increased efficiency at the institution, but also lays the foundation for long-term competitiveness by reducing the cost-income ratio.
Focus on customer interaction
The focus is on the digitization of customer interaction. By introducing innovative offerings and targeting customers, both existing and potential, banks increase their attractiveness while strengthening customer loyalty.
Another focus is on building new digital ecosystems. Banks are diverging from traditional revenue sources of banking and exploring new business opportunities, which can lead to sustainable development and growth.
Balance between standardization and individual development
In order to meet the ever faster changing requirements, it is essential for banks to focus on a healthy balance between standardization and individual development when looking for new software solutions.
The regulatory requirements are aimed at opening up the market and enabling third-party providers to compete with banks. It is crucial for banks to deal with the resulting competition by using innovative and digital solutions.
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